The V Festival is an annual rock festival in England, the
first to be held simultaneously at two sites - currently Hylands Park
in Essex and Weston Park in Staffordshire. Originally, the festival
took the name of the current year, with the first festival "V96". It
discarded its year specific name in 2003 since it has been known as
simply the V Festival.
The "V" in V Festival represents the Virgin Group, and began as
another means of promoting Richard Branson's companies. The event is
sponsored by Virgin Mobile, with Virgin Radio the official radio
station. Many international musicans perform at the event in a wide
range of musical genres.
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The V Festival generally takes place during the penultimate weekend of August. Its weekend format, low queuing times and professional organisation have given it a loyal audience. The festival sold out in record time in 2005.
Although predominantly rock music, the V Festival books a wide range of music and is probably the most likely amongst UK festivals to book some pop acts each year. Mel C, Dido and N.E.R.D. have all performed at the festival. The North American counterpart to the V Festival is the Virgin Festival, which premiered in 2006.