The Fuji Rock Festival is an annual event held at the Naeba Ski Resort in Niigata Prefecture of Japan. The three day event is organized by Smash Japan, and features over two hundred artists, Japanese and international. The name comes from the first festival in '97, held at the base of Mt. Fuji.
There are seven main stages and numerous others. The Green Stage seats fifty thousand people, and beautiful long walks connect the other venues. The festival also features Dragondola, the world's longest gondola lift. With an open free party the night before opening, the festival aims to be the most environmentally clean in the world.