Originating from Buffalo, New York, Cute Is What We Aim For is a power-pop, rock band that began playing together while still in high school. In 2006, they released their debut album titled The Same Old Blood Rush with a New Touch, which hit the Billboard Top 200 charts. Their second album, Rotation, was met with even more approval and reached the Top 10 of the US Billboard's Alternative chart.
In 2011, Cute is What We Aim For produced the single "He Went From a 'F*ck Up' to a 'Stand Up' Kid" and began refining their music style to meet the demands of their growing audience. Their sound now incorporates elements of electronic two-step and jungle genres.