One of the longest running jazz festivals going, the Monterey Jazz Festival was first held in 1958, when Dave Brubeck offered crucial assistance in obtaining the town's approval. The festival was founded by Jimmy Lyons, a local San Francisco broadcaster. It has been held annually since at the Monterey County Fairgrounds in the third week of September.
In 2006, the festival broke all attendance records at over 40,000. As a non-profit, it has donated all of its ticket sales to music education since the first year of its existence. The Monterey Jazz Festival has always attracted the top talent, from Billie Holiday and Louis Armstrong in '58 to Harry Conick Jr. and Chick Corea in 2010.